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R3: REQUIRED RETAIL READING

December 29, 2010

 

 

 

RESEARCH ANECDOTES

  • The largest single-asset commercial real estate deal of 2010 comes at the 11th hour with Google’s purchase of 111 Eight Avenue – the 15-story brick building in the Chelsea submarket of Manhattan for ~$1.8Bn. The building, which already houses Google’s East Coast operations is also considered a “carrier hotel” in the data center industry where other companies house servers and networking equipment. As such, Google is also now a landlord to key tenants like Verizon, Sprint, Equinix, etc. adding a notable strategic twist to the deal.
  • In yet another sign that classic American style is back en vogue, the Top 3 on eBay’s list of most-sold products of the year include military jackets, plaid, and 1950s in that order – a trend that still appears to be inspiring collections for Spring 2011.
  • Pop cultures’ fascination with the Kardashian family continues to grow aided by the November cover of W magazine sporting a naked Kim. The family will start off the new year strong with a new Kardashian spin-off show, “Kourtney & Kim Take New York” starting in January in addition to kicking off their new Skecher’s endorsement deal. With the Kardashians now coming out with their own fashion line in 2011 expect additional endorsements to come.

OUR TAKE ON OVERNIGHT NEWS

Groupon Looks to Raise Capital - Groupon Inc., the online-coupon site that spurned a $6 billion offer from Google Inc. this month, has filed to raise as much as $950 million in funding, according to the venture-capital website VCExperts. Groupon, based in Chicago, filed the paperwork on Dec. 17 and an exact amount should be available next week, VCExperts said yesterday. The financing would value Groupon at as much as $7.8 billion, topping the Google offer, said the site, which offers data and commentary aimed at venture capitalists and private-equity investors. Groupon Chief Executive Officer Andrew Mason is shoring up the company as he ponders an initial public offering in the new year. Last week, Groupon hired Jason Child, Amazon.com Inc.’s former vice president of finance, to be its chief financial officer. The company, which offers deals in more than 300 cities, will have sales that top $500 million this year, people familiar with the matter said this month. An investment group led by Digital Sky Technologies in April gave Groupon a valuation of about $1.3 billion. LivingSocial, Groupon’s biggest rival, announced a $175 million investment from Seattle-based Amazon this month.  <Bloomberg>

Hedgeye Retail’s Take: After turning down a reported $6Bn bid by Google just a few short months ago, Groupon is taking further steps such as the recent addition of AMZN’s former VP of finance and raising capital suggesting that an IPO may indeed be in store in the not so distant future.

SKS' Takeout Hurdle - As Diego Della Valle builds his stake in Saks Inc., speculation continues to swirl that the department store chain could at some stage become the target of a takeover bid — if not from Della Valle, then from another suitor. Not so fast. Anyone wanting to engineer a takeover of Saks will find the retailer with a few anti-takeover defenses up its sleeve, but a suitor still could win over Saks’ board if the offer is high enough, legal experts agree. Saks, formerly Saks Holdings Inc., is incorporated in Tennessee, a holdover from its September 1998 merger with Proffitt’s Inc. Tennessee anti-takeover statutes put the burden on the acquiring investor to disclose intention to the targeted company. Those statutes require either a filing of a statement regarding ownership of shares and offer intent or, in what is known as a freeze-out provision, mandate that an investor can’t do anything for five years after acquiring the shares. That suggests that investors such as Della Valle and Carlos Slim Helú would face an uphill battle in a Saks takeover bid. In October, Della Valle, chairman and chief executive officer of Tod’s SpA, upped his stake in Saks to 19.1 percent, overtaking Mexican business magnate and financier Slim, who owns 16.1 percent of its stock. Neither has expressed an interest in acquiring the company. <WWD>

Hedgeye Retail’s Take: With shares still well below prior peak levels of 2007, Saks will remain on the list of M&A targets in 2011 despite various provisions inhibiting a potential deal. While it's easy to speculate, our sense is that this ownership structure with Slim and Della Valle owning nearly 35% of shares will be altered in some shape or form during 2011.

M&A Appetite for U.S. Brands High Overseas - Sluggish growth and economic challenges facing U.S. and European buyers on the home front are opening the door for Asian firms to take the lead in merger and acquisitions deals. These companies are on the hunt for major Western labels as they shift from being simply manufacturers to brand owners — and they have the deep pockets to fulfill their global ambitions. There are currently two types of Asian buyers — both of which want to better understand the American market. The first group seeks brand opportunities for growth in the U.S. with the goal of bringing those labels overseas. The second wants transactions that enhance sourcing, production and occasionally product category opportunities to help corner the market in a given sector. The rationale for the better and moderate markets, Khaitan explained, is that there are “tens of millions of new, aspirational middle-class Asian consumers entering the branded consumption economy for the first time in a meaningful way every year, and there is a race to create the retail distribution and supply chain to gain first-mover advantage to meet this new demand.” He added that there “are many aspects of the American lifestyle that have great appeal as America is generally perceived to be ‘cooler’ and more ‘hip’ than Europe.” SKNL is eyeing the men’s and women’s ready-to-wear category and Kasliwal is keen to do deals involving firms with annual volumes of between $50 million and $500 million that focus on the mid-to-upper end of the consumer market. “That’s where you have the sustainable markets,” he contended. <WWD>

Hedgeye Retail’s Take: With the Yen and Yuan near 5-year highs relative to the USD, there is an underlying sense of urgency behind Asian parties interested in U.S. assets. Coupled with the challenge of pushing through cost increases in the 2H of 2011 we expect owners of smaller brands to be more accommodating to potential buyers – particularly in the 1H of 2011.

SHLD Enters Digital Entertainment Competition - Sears Holdings Corp. today launched Alphaline Entertainment, its previously announced service that allows consumers to rent or buy movies and TV shows online and then download them to watch on their TVs or personal computers. Alphaline Entertainment uses the RoxioNow platform, the same platform used since May by Best Buy Co. for its CinemaNow service. "Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," says Karen Austin, president of consumer electronics for Sears and Kmart. Sears Holdings is No. 8 in Internet Retailer’s Top 500 Guide. The Sears service enables consumers to download movies the same day they go on sale as DVDs and Blu-Ray discs, says Sonic Solutions, the owner of the RoxioNow platform. This gives the Sears service nearly a month’s lead on Netflix Inc., No. 14 in The Top 500 Guide and the market leader for digital entertainment streaming. Netflix must wait 28 days from a film’s release on DVD before it can make content available, according to its agreements with such movie studios as Universal Studios and Warner Bros. Studios. <InternetRetailer>

Hedgeye Retail’s Take: The department store that sells just about everything adds another revenue stream to the portfolio – digital entertainment. Don’t expect Netflix to sit in a catch-up position for long. That said, Sears is certainly entering the streaming market with noteworthy splash right out of the gate.

Third of Consumers Plan to Buy Fitness Gear in 2011 - According to a new study by the Consumer Electronics Association (CEA), almost half of U.S. online consumers used a fitness technology in the past year, and 37% anticipate purchasing a fitness technology in the next 12 months. According to the 'Getting Fit With Consumer Electronics' study, 54% of consumers cite lack of motivation as the main reason not to exercise. The study also found 76% exercise alone without the guidance of exercise professionals, and 74% of consumers exercise at home.  "Fitness technologies can play a significant role in motivating consumers," said Rhonda Daniel, manager of market research at CEA. "Compared to consumers who are not using fitness technologies, consumers who use these devices view exercise more positively, and are more likely to enjoy exercising and to view it as important to their health." <WWD>

Hedgeye Retail’s Take: It’s hard not to callout the natural bias here - with New Years right around the corner, aren’t most people focused on ramping fitness activity in their lives right now…for a few weeks at least?

E-tailers Holiday Customer Satisfaction Survey - Keep the customer satisfied. Not all e-tailers do it, but in this high-flying holiday season, the best of the best were Amazon.com, Netflix, QVC.com, avon.com, llbean.com, Newegg.com and apple.com. ForeSee surveyed 10,000 Americans from Nov. 29 to Dec. 15, centering its queries around a Web site’s content, including visuals, product descriptions and reviews; the quality and availability of the merchandise, and the functionality of the site, meaning how easy it is to navigate and make a purchase. From all the consumer responses, ForeSee ranked the brands on a scale of 1 to 100. The top 12 sites, cited above, all scored 80 or higher, meaning they provided a superior online experience. Victoriassecret.com, gap.com, hpshopping.com, jcpcom (Penney’s) and nordstrom.com all registered in the high 70s, meaning they provided a good experience. However, those needing some work to catch up to the competition were target.com, toysrus.com, blockbuster.com, macy’s.com and sears.com. They all scored lower on the list of 40. “The biggest surprise is that price is not really the major driver in the aggregate, even though retailers are so focused on discounting,” Kevin Ertell, ForeSee’s vice president of retail strategy, told WWD. “To me that says creating a greater experience for customers may be better for the top and bottom lines, and even more important than price.” <WWD>

Hedgeye Retail’s Take: Customer service is not quite as ‘touchy feely’ as many suggest. Internet-bsed companies that keep this measureable at the top of their lists outperform competition on a regular basis. We can’t help but callout that Netflix is #2 on this list while Sears was noted as one of the top underperformers. Per our earlier comments– let’s just hope that customer satisfaction processes were incorporated into Sears’ go to market strategy for digital entertainment.

 

R3: SKS, SHLD, Groupon, GOOG - R3 1 12 29 10

Sri Lanka Faces Further Cost Inflation in Energy Hikes - Sri Lanka’s garment sector has strongly opposed the recent proposal of increasing electricity charges by 9.5 percent from January 2011. The garment industry has been hit in face of the end of the GSP plus facility, the increase in prices of cotton and polyester, freight charges as well as fluctuations in currency rates. Neighboring rivals such as Bangladesh, Vietnam and Pakistan, which initially lagged far behind Sri Lanka in terms of apparel trade, are now strongly competing with the country after the withdrawal of the GSP plus concession in August this year. <FashionNetAsia>

Hedgeye Retail’s Take: When it rains it pours…poor, but fitting analogy.