Hedgeye CEO Keith McCullough adding Black Rifle Coffee Company (SBEA) to the long side of Investing Ideas. Below is a brief note.
The Fed didn't make a policy mistake here this afternoon. They're tapering - the market knew that. They guided to not raising rates "until we see full employment", which isn't happening anytime soon.
SPY's Vol of Vol just made another lower-high on the VIX. That's bullish. I was waiting on buying some smaller cap ideas until I saw the Fed's river card here today. SPY continues to signal pending new all-time highs too.
On Black Rifle (SBEA), Consumables analyst Howard Penney is bullish. Here's a good summary excerpt on this exciting American Growth story:
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Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company. The company was founded in 2014 by Evan Hafer, a Green Beret. BRCC is a mission-focused company committed to supporting veterans, active-duty military, and first responders. BRCC has targeted the $28B coffee category as its serviceable addressable market. Our military is the most respected institution in the country according to Gallup polls. Veterans are 7% of the population while the active-duty military is less than 0.5%. Half of the company’s employees are veterans. BRCC also gives preference to veteran-owned businesses as vendors and suppliers. The company's three-pronged growth strategy is driving 30%+ top-line growth. |
Buy stocks,
KM