Happening in 10 minutes | Black Rifle Coffee Company

12/03/21 12:19PM EST

Happening in 10 minutes | Black Rifle Coffee Company - BRCC Cover

CLICK HERE for the live webcast and materials.

Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company. The company was founded in 2014 by Evan Hafer, a Green Beret. BRCC is a mission-focused company committed to supporting veterans, active-duty military, and first responders. BRCC has targeted the $28B coffee category as its serviceable addressable market. Our military is the most respected institution in the country according to Gallup polls. Veterans are 7% of the population while the active-duty military is less than 0.5%. Half of the company’s employees are veterans. BRCC also gives preference to veteran-owned businesses as vendors and suppliers. The company's three-pronged growth strategy is driving 30%+ top-line growth. 

BRCC is merging with Silver Box Engaged Merger Corp. (SBEA), a SPAC. The merger is expected to be completed in the first half of Q1. With $300M of commitments from investors, there is good visibility of SBEA de-SPACing in Q1. 

Our investment themes for the call are as follows:

Happening in 10 minutes | Black Rifle Coffee Company - BRCC thesis

© 2024 Hedgeye Risk Management, LLC. The information contained herein is the property of Hedgeye, which reserves all rights thereto. Redistribution of any part of this information is prohibited without the express written consent of Hedgeye. Hedgeye is not responsible for any errors in or omissions to this information, or for any consequences that may result from the use of this information.