EDITOR'S NOTE: This is a corrected version of a note published today at 11:47am. In the prior post, we included clips from YouTube, and mistakenly inserted one that is highly inapropriate, and inconsistent with our principles, research, and Brand. Please accept our appologies.
I was pretty amazed when I got this promo email from Bob's Stores this morning with a massive Polo Pony on the chest of the garment on sale. About two seconds later I realized that it was the US Polo Association, and not Ralph Lauren.
The two parties have been in and out of legal battles for well over a decade. Much of it was noise, but my strong sense is that Ralph and Roger Farrah won't let this one go unanswered.
What's also interesting is that the consumer genuinely cares. In this YouTube society, we can now hear from the contingent that matters most. Type 'Ralph Lauren vs. USPA' into your Google machine, and you'll see about 13,000 hits. Do the same on YouTube and see consumers debating back and forth about the issue. Generally speaking, you'll see RL purists across many different age, ethnic and socioeconomic backgrounds standing behind Ralph.