R3: REQUIRED RETAIL READING
December 7, 2010
- Keep an eye on the resurgence of Juicy founders, Gela Nash-Taylor and Pamela Skaist-Levy. Both are eagerly awaiting their non-compete to expire from LIZ (Juicy) before launching their next fashion endeavor. Don’t expect a reinvention of their famous “tracksuit” however. Word has it the line will reflect their current fashion tastes, which have matured to feature vintage and rocker looks.
- Online promotional emails from retailers reached record levels during the week ended December 3rd, according to Responsys. Consumers received an average of 4.4 promotional emails that week, surpassing the prior peak of 4.1 emails set the week before Christmas 2009. Promotional email activity is expected to increase even further over the next couple weeks given the seasonality of the holiday shopping period, leaving Holiday 2010 with the highest levels of promotional email on record.
- During a tour of RL’s New York flagship stores, management highlighted that only 30% of product available on the company’s e-commerce site overlaps with what’s available in its flagship stores. With the UK site launched in October, the company is targeting closer to 50% overlap between product available both in stores and online. Importantly, it was also noted that despite concerns of robust e-commerce sales cannibalizing retail traffic, the reality is that traffic is up both online and at retail so far through the holiday season.
- It's been a couple weeks since we've heard of bedbug related store closings, but they're back and at the worst possible time - the holidays! Juicy Couture is the latest retail victim. After closing its doors for nearly a week, the retailer is expected to reopen its 5th Ave store mid-week.
OUR TAKE ON OVERNIGHT NEWS
J. Crew Acquisition Details Emerge in SEC Filing - J. Crew Group Inc. had suitors besides Texas Pacific Group and Leonard Green, but it was the belief that Millard “Mickey” Drexler would stay on in a deal with TPG that tipped the scales in its favor. According to regulatory filings with the Securities and Exchange Commission released Monday, J. Crew said that its chairman and chief executive officer told the special committee evaluating the potential sale of the retailer that “if the company were to be sold, given that he is 66 years old, he had significant reservations about the prospect of working for a new boss, but that he had a high comfort level with TPG and had a positive experience with them during the period in which TPG owned the company.” The committee concluded that Drexler would be “unwilling to work for any third party other than TPG.”The private equity fund acquired J. Crew in 1997, brought Drexler onboard in 2003, took the firm public in 2006 and sold off the final remnants of its earlier stake last year. J. Crew agreed to be acquired and taken private by TPG and Leonard Green for about $3 billion on Nov. 22.According to the SEC documents, there have been occasional overtures to J. Crew from entities interested in merging with the retailer, including one in the fourth quarter of 2008 from TPG, but none of those talks proceeded beyond the preliminary stage.r.<WWD>
Hedgeye Retail’s Take: While JCG has been sued and criticized for its lack of transparency in the selling process, the latest details to emerge certainly offer an inside look into the inner workings of the deal, dating back to August. We now wonder if this actually helps or hurts those looking to squeeze a few more dollars out of the offer price.
Golden Gate, Limited Plan Sale of Express Shares - Limited Brands Inc. and Golden Gate Private Equity plan to sell 11.5 million shares of Express Inc. common stock, reducing their aggregate holdings to 60.4 percent of the retailer’s shares outstanding from their current level of 73.3 percent. Golden Gate, which acquired a majority stake of Express from Limited in 2007, will sell 8.63 million shares to the public, reducing its total to about 40.2 million from 48.8 million and its stake to 45.3 percent from 55 percent. Limited will sell 2.88 million shares, reducing its total to 13.4 million from 16.3 million and its stake to 15.1 percent from the current level of 18.3 percent. The two companies intend to grant the underwriters options to purchase up to an additional 1.73 million shares. Express will not receive any proceeds from the sale. <WWD>
Hedgeye Retail’s Take: Maybe a BOGO with DG shares would make sense? With less than three weeks left in the year, the capital market’s desks across the Street appear to be flush with “holiday sales” (of retail shares).
Supreme Court to Hear Wal-Mart Appeal - The U.S. Supreme Court on Monday agreed to hear an appeal from Wal-Mart Stores Inc. that challenges a lower court’s class-action certification in what could be the largest gender-discrimination case in the nation’s history. The impact of the case might be far-reaching, with Wal-Mart potentially facing billions of dollars in liability. The high court will not address whether the $400 billion retailer discriminated against hundreds of thousands of female employees in pay and promotions, an allegation the company denies. It will rule on whether claims by individual employees can be combined into a single lawsuit that seeks back pay. “We are pleased that the Supreme Court has granted review in this important case,” Wal-Mart said. “The current confusion in class action law is harmful for everyone — employers, employees, businesses of all types and sizes, and the civil justice system. These are exceedingly important issues that reach far beyond this particular case.”<WWD>
Hedgeye Retail’s Take: This case goes far beyond WMT and discrimination, as it will likely become a monumental decision on the world of class action suits. Oral arguments for the case are expected in the Spring with a decision expected in July.
Post Thanksgiving Sales Hangover Stronger than Usual - Overwhelmed by all those big Black Friday deals? Not quite. Consumers crowded the malls again last week but exhibited less readiness to spend compared with Thanksgiving weekend. The mind-set shifted — browsing became more evident amid widespread promoting that persisted aggressively, although down a notch from Black Friday’s cacophony. Still, retailers and analysts contacted Monday said volumes last week were higher than a year ago, and sufficient enough to sustain their upbeat outlook for mid-single digit holiday gains. While last week did see a decline from the end-of-November rush, it was expected, and typical for early December, retailers stressed. They also said they expect shopping to heat up again beginning online around Dec. 15 and on selling floors the week before Christmas. “We are pleased with what we saw happen last week,” said Keith Fulsher, executive vice president and chief merchandise officer of Dress Barn. “The categories that were pretty good and that we think will remain strong are special occasion, sweaters, especially longer-length tunics, jeggings, the denim business and cold weather, especially items with fur trims. We are hopeful. We think it will play out to be a good season, but there is still a lot of time ahead of us. So far, we are OK.”<WWD>
Hedgeye Retail’s Take: A sequential decline in consumer spending the week after Thanksgiving is to be expected, but this year’s appetite for spending appears slightly stronger than usual. In addition to anecdotal commentary through the rest of the month, we’ll be keeping a close eye on weekly sales data out of the athletic channel as a key indicator of consumer demand.
Most Marketers Shift Toward Branded Content - Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council in partnership with branded-content newsletter ContentWise. Overall, 68% of companies said they were shifting from traditional forms of marketing to more emphasis on branded content, including 61% who reported a moderate shift and 7% who said their shift was “aggressive.” On average, spending on branded content represented 29% of respondents’ total marketing, advertising and communications budgets in 2010. That was down slightly from 32% last year. The report noted that 2010 had the fourth-highest total marketing spend recorded but the second-highest branded content spend, suggesting that branded content will continue to increase in importance among marketers. About 35% of total spending on branded content went toward electronic forms this year, according to the survey. <emarketer>
Hedgeye Retail’s Take: Think pull versus push with examples of magnetic content including anything created on behalf of a brand such as a YouTube video, Twitter promo, or online game. With magnetic content not only proving to be more effective, but also significantly more cost effective, it’s no surprise to see retailers reallocating budgets away from publications and towards these alternative channels.
Vietnam Plans to Further Develop Shoe Industry- Vietnam’s Ministry of Industry and Trade has approved the overall plan for developing the country’s leather shoes till 2020 and vision to 2025, sources reported. The industry targets to reach export turnover of $9 billion in 2015, $14.5 billion in 2020 and $21 billion in 2025. Total investment capital estimated for the period from 2011 to 2020 is 59.570 trillion dong, of which 43 percent will be raised domestically and remainder from international sources.<FashionNetAsia>
Hedgeye Retail’s Take: Given the country’s rapid growth in footwear exports, investment spend will have to follow if the country hopes to maintain the double-digit CAGR it expects over the next 5-years - as such an incremental positive on the margin.