A McDonald’s “Flavor Saver” coupon Book was in this weekend’s NY Times -8 individual coupons in English and Spanish. The NYT Sunday circulation is 1.6 million. The coupons are for:
$2 off: Southern Chicken Sandwich extra value meal ($1 off in Manhattan)
$3.49: 20 pc Chicken McNuggets ($3.99 in Manhattan)
$2 off: Angus Third Pounder Extra Value Meal ($1 off in Manhattan)
Two Coupons: Buy any Bagel or McGriddles sandwich get a second free
$1 off Southern Style Chicken Biscuit
Two Coupons: Buy any Large Sandwich (Quarter Pounder with Cheese, Big Mac) and get a second free
Couponing is never good for profitability, but it’s clearly a sign of the times.