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These guys have really upped the ante from a marketing standpoint. Much more targeted than I've seen from Hanes this decade. For those bears who think that Gildan is going to take over HBI at Wal*Mart, think again.
From walmart.com
Big consumer-direct email campaign for new product at sharp price points (perhaps too sharp?).
From walmart.com
Big consumer-direct email campaign with TV backup and internet viral marketing.