Sports Apparel Came in Strong

Athletic Apparel sales came in +31% due in the week ending Sunday per Sportscan POS data. This is due in part to the most favorable compare of the year, but even adjusting for that, sales were still robust.  Sales improved across all channels, and higher sequential ASPs also suggests that sales were not driven by accelerated promotional activity.


Another key callout is regional performance – particularly the strength in the Pacific region up +30% which posted its third straight week of double-digit growth outperforming all other regions on the week. In addition, the regions’ stability through October is noteworthy relative to the rest of the country and particularly as it relates to Collective Brands reporting after the close given this region has been highlighted as an underperformer for the domestic business of late.

Details on specific company callouts to follow.

Sports Apparel Came in Strong - App sales table 12 1 10

 

Sports Apparel Came in Strong - App Region chrt 12 1 10

Casey Flavin

Director