Our sources tell us that CMG CEO Ells has actually been poking around this Momofuku store in NYC. A loose association but an interesting data point.
Momofuku is more high end NYC, his underlying concept mixes asian flavors with high quality ingredients.
At one point at one of his places he also offered a korean style burrito called a Ssam. The main restaurant, Momofuku, runs an open kitchen and is primarily counter seating.
If you are in NYC its worth a look....
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