Marriott Timeshare Commentary + Q&A
Steve Weisz: President Marriott Vacation Club International
- Marriott has 53 timeshare properties
- Hilton is the second largest competitor with 38 properties, HOT has 24
- Have 88.5% owner satisfaction this year
- 2009 contract sales ($543MM):
- 45% from existing owners
- Higher than normal driven by steep discounts to incent sales
- 21% from owner referrals
- 34% from new customers
- Normally closer to 50%
- Have 350,000 timeshare owners
- What’s the incremental benefit of the new point program?
- Can check in on day of the week for any amount of time at any resort at any size unit
- Can use points towards the “explorer collection” – adventure travel (safaris/ cruises)
- Can use points towards the “world collection” – international travel
- Benefits to MAR:
- Will have just in time inventory development
- Will only sell completed inventory and therefore less deferred revenues
- Lower unsold maintenance fees
- Less capex spend
- 29,000 owners have enrolled 58,000 weeks over the last 4 months
- Enrolling highly demanded weeks (52% platinum, 26% gold)
- 51% of owners who tour have converted
- Purchased $13,600 of points on average
- Projecting $995MM of contract sales by 2013 (12% CAGR)
- $192-202MM timeshare segment results
- $55-60MM of base management fees
- $255-265MM of timeshare sales and services revenue, net
- $76-79MM of G&A
- $42-44MM of interest expense
- $192-202MM timeshare segment results
- In 2011, they may sell some bulk land that was previously earmarked for fractional and residential
- Roughly 42% of purchasers used financing in 2010, expect 45% financing through 2013
- Cumulative Timeshare EBITDA from 2011-2013: $655-690MM
- Development profit: $330-350MM
- Financing profit: $265-275MM
- Services profit: $60-65MM
- G&A: $220-230MM
- Timeshare segment results: $435-460MM
- D&A: $85-90MM
- Interest expense: $135-140 MM
- FCF of $625-675MM:
- EBITDA +
- Inventory: $85-105MM
- Less financing activity: $150-160MM
- Other: $35-40MM
- Have $1.5BN of timeshare inventory projected at YE 2010 and expect $1.26 BN of inventory by 2013
Q&A
- They aren’t many qualified franchisers in China – so they will continue to manage the Courtyard. In India, they will also mostly go managed but would consider franchising with the right owners.
- Bulk fractional inventory sales in 2011? What’s currently on the books?
- Ritz’s inventory is about $300MM
- Target of mid teens return over time – but aren’t there yet
- Believe that the synergy btw timeshare and hotel business is that timeshare owners are better MAR customers and a lot of their timeshare resorts are co-located
- Sales and marketing costs as a % of sales has gotten a lot higher over the last few years for timeshare – i.e. lower closing rates (around 10%) and under the new program, it's 14% but albeit at a lower dollar amount since people can buy in smaller intervals
- Have 35 development people internationally, will ramp that up fairly significantly over the next few years
- Economics of AC deal - no comment (no real estate ownership- will be a JV company that will manage and franchise hotels)